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About Us - The Directors


Picture of Thom Poole - MD of the Schalun OrganisationProf. Thom Poole MSc, DipM, FCIM, Chartered Marketer
NLP Practitioner


Managing Director and Founder of the Schalun Organisation

Thom is a graduate of a BA (Hons) in International Marketing Management and an MSc in Marketing. He was also awarded individual Chartered Marketer status by the Chartered Institute of Marketing (CIM) in 1999, maintaining this ever since, and in November 2005 was awarded a Fellowship of the Institute.


In addition to the CIM, he is a member of the Marketing Society, Chartered Management Institute and Strategic Planning Society. The range of websites owned and operated by the Schalun Organisation are a testament to Thom's very wide ranging interests, vision and skills. Many of the sites are co-developed with friends and partners to ensure that the information is presented in a balanced and accurate manner.


A renowned Digital Marketing practitioner, Thom wrote a book on Ethical Digital Marketing, called Play It By Trust, which is available at the publishers - Lulu Publishing, and Thom can often be found on the lecture circuit promoting the book and the ethical means of marketing online. Thom also writes for the Daily Telegraph Business Club and the Customer Management Community.

View Thom Poole's profile on LinkedIn

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Picture of Emma Poole - Director

Emma Poole BSc (Hons), DipM, APMP
Company Director

Emma is a relative latecomer to the Internet world, but is the sobering voice within the Schalun Organisation given her copywriting background. With extensive experience in the travel industry, and interests in many of the leisure sites, Emma is a valuable member of the team.


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